Major Career

2021 - Current: Professor, Hankuk University of Foreign Studies

2025 - Current: Executive Director, Korean Academy of SME and Start-up Policy Initiative (KASPI)

2017 - Current: Policy Advisory Committee Member, Korea Women Entrepreneurs Association (KW-BIZ)

2017 - Current: Training Instructor, Korea Productivity Center (KPC)

2017 - 23: Head of Business Division (Professional CEO), Korea Veterans Association, Ministry of Patriots and Veterans Affairs

2015 – 17 Professor, Seoil University – Business Administration and Marketing (NCS-based Curriculum)

2003 - 2017: Chief Executive Officer (CEO), PR & IR Marketing Consulting Firm ISSUECASTER

Majors and Lectures

Practicum in Marketing for Tourism & Wellness, Convergence Wellness Tourism Planning Practicum, Entrepreneurial Marketing and Research, e-Marketing, Understanding of 21st Century Marketing, E-commerce in Cultural Contents, Digital Marketing Lab

Education 

Doctor of Philosophy (PhD), Graduate School of Business Administration, Hankuk University of Foreign Studies (HUFS)

Research papers & Registered Patents

(2025) "A Study on the Operation of an E-commerce Practice Class to Enhance Employability and Startup Competitiveness in the Middle Eastern Market," Hankuk University of Foreign Studies, 24-2nd Semester, pp. 13-184

(2021) "Design Aesthetics Evaluation System Based on Customized Big Data Analysis for New Product Development" (Registration Patents No. 10-2019-0109584)

(2021) "Device and Method for Generating Positioning Map for Market Research" (Registration Patents No. 10-2018-0110889)

(2020) "The Effect of New Product Design Simplicity on Consumer Response," Journal of Consumption Culture, 23(3), pp. 69-86

(2020) "The Moderating Effects of Product Type, Brand Reputation, and Product Knowledge in the Relationship between New Product Design Characteristics and Purchase Intention," Journal of Product Research, 38(4), pp. 87-94

(2020) "Photo Search System and Method for Specific Demographics" (Registration Patents No. 10-2129345)

(2019) "The Effect of Design Aesthetics on Consumer Purchase Intention: Focusing on the Moderated Mediation Effect of Consumer Innovativeness and Perceived Quality," Ph.D. Dissertation, Hankuk University of Foreign Studies

(2018) "The Effect of Product Design Attributes on Design Liking," Proceedings of the Korean Distribution Association Annual Conference, pp. 93-106

(2016) "System for Evaluating Brands with Big Data Analysis to Provide Customized Information" (Registration Patents No. 10-1679750)